FinishLynx Logos and Branding Style Guide

We’re lucky to have such a large and diverse network of resellers and service providers supporting our brand. These partners serve as our most trusted ambassadors”bringing FinishLynx technology to new markets and providing timing and event services for almost any sport with a finish line. Anyone timing an event with a FinishLynx system serves as an extension of our brand. It doesn’t matter if it’s a local track & field meet or the Kentucky Derby. When there’s a Lynx camera aimed at the finish line, athletes and fans have come to expect the highest standard of photo-finish results.

Using the FinishLynx Logo on Websites & Event Banners

We’ve had many service providers ask if they’re allowed to hang Lynx banners at their events. Absolutely! We’re grateful for any logos or website links you want to provide on our behalf. The publicity helps promote our technology and expand our global network. In fact, here a few lynx logos you’re free to use. Click each image to open the full-size logo in a new browser tab.

Brand Styles and Formatting

Lynx Purple Color Codes

The purple in the Lynx logo can be replicated with the following color codes:

Hex:	#55009C
RGB:	85, 0, 156
Pantone:	PMS 2685 or 267 are close matches

Lynx Logo Fonts

The font for the Lynx logo text is Eras Demi ITC, which is included in the Windows OS. If the font is installed on your OS, it should appear below:

LYNX

Capitalize & Combine All Lynx-based Product Names

All Lynx-named products are proper nouns and should be capitalized accordingly. Be sure to capitalize both the first letter of the word and the L in Lynx. For instance, it should be written as FinishLynx (rather than Finishlynx). All Lynx-named products should also be combined into a single compound, and without a space, dash, or hyphen. It should be written as FinishLynx (instead of Finish lynx or Finish-lynx). See the table below for more examples:

Correct Usage	Incorrect Usage
FinishLynx	not: finishlynx, finish-lynx, finish lynx,
LynxPad	not: lynxpad, lynx-pad, lynx pad
EtherLynx	not: Ether-Lynx,
ReacTime	not: reactime, react-time
IdentiLynx	not: identiLynx, ID-Lynx, Identilynx
ResulTV	not: Result TV, Resultv, result-tv
FieldLynx	you get the picture…

These style guidelines will help to make the FinishLynx brand a little bit clearer and memorable for new users. They’ll also help to ensure that Lynx products and services are consistently-named across all sports, regions, and languages.